When I am in the office, I follow a pretty strict structure in the morning. I get in early so I can get started while things are still quiet. I spend the first 15 minutes getting situated, writing out what I want/need to accomplish in my day, then ranking the projects in order of importance. Who do I need to call back? What deliverables are due today? Then, I spend the next 30 minutes or so doing research about the automotive and credit union industries. After all, my company serves both of those industries and, as its representative, it’s my job to be an expert. I spend about 30 minutes looking ahead at the next few weeks – what do I need to do to achieve my goals? Is there any prep work I need to do for my clients? Finally, I decompress for a few minutes, and then launch into the day, full steam ahead. My days and weeks are very structured for a reason. Why? The structure provides the foundation I need to excel on great days and to make it through the tougher ones.
My days are not much different from yours. You take stock of whatever you need to accomplish. In sales, that’s probably your leads, marketing visits and scheduled presentations or more. You research your product as you are the expert. You research your prospects and plan your next few weeks – when can you go out marketing and who do you need to follow up with. Although you may feel like you’re wading through mud too, you’re actually walking along a straight path to success when you structure your day. And your phone starts ringing.